yup, these guys

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its beyond my fathom....but WHY THE FUCK would any company enter F1.......damn......the costs are beyond the worth of the earth's core and then some. let alone % of success for good brand association just doesnt seem worth it to me

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Baller genetics...difficult takes a day....impossible takes a week

nah dude Im all for it

in this age of ludicrous rising costs its good to see a company that isnt run by bean counters doing this.

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Stooge genetics...difficult takes ALOT longer than it should....impossible leaves one scratching their head

of course u are...considering ur a spectator.......
im talkin about viable company evolution.......at the end of the day. every fortune500 company bean counts. to me it just seems silly......

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Baller genetics...difficult takes a day....impossible takes a week

and the money we spend on our cars isnt silly?

its all about scale...

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Stooge genetics...difficult takes ALOT longer than it should....impossible leaves one scratching their head

ours is a hobby....they're are a company for money making purposes.......ur not making sense sam
at the end of the day, they'll end up at the back of the grid....for what? brand association. my family is in this industry in SE Asia....some of their accounts were Marlboro. it worked for them cos they were one of the first besides Rothman's/Williams. and believe me....the costs are GIGANTIC.

they were never for motosport development, just brand association. so they would dump 200 million per year into the cars.....but they dont have to deal with anything breaking, RND and all those extravagant costs of F1. for marlboro its all simply brand association. and a big company like them could afford it from its initial costs and risks.
its like microsoft. only a company like them (the biggest in the world with the largest spare capital) can afford to lose money for 'brand association' i.e. what the crapboX 360 is.......thats why the rest of the rivals can like nintendo and sony can say: "lol....only microsoft could do this"....

and its the same with prodrive. they are doin great as it is for the small company they are in rally. their brand association is effective for the subaru fanboys. but u tell me.....how many ppl know the prodrive ferarri in the GT series? FUCK ALL....exactly my point. F1....bottom of the grid.....and ALSO being involved in the extravagant costs of race development (its not merely sponsorship brand association like Marlboro u know.....) they are going to fuck themselves. just like jordan.....just like minardi.

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Baller genetics...difficult takes a day....impossible takes a week

prodrive are one of the few companies I respect who are making the dangerous leap into F1. Good luck to them. Even if they get their asses handed to them, it will lead to some awesome aftermarket parts

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Stooge genetics...difficult takes ALOT longer than it should....impossible leaves one scratching their head

how will it lead to awesome aftermarket parts?
their consumer parts right now are average to say the least as it is.....

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Baller genetics...difficult takes a day....impossible takes a week

where did a lot of Honda's experience come from with small displacement engines? Oh, the Isle of Man. Racing leads to knowledge which is then put into products. You don't learn by sitting around and doing nothing. You learn by pushing the limits and one of the strongest motivational factors that i've found is direct competition.

And not everything needs to make perfect buisness sense. Maybe it's the owner's dream to go F1 racing and that's what he's been working up to the entire time?

Either way, to become the best company you have to beat the best. Is it better to play around in lower racing series and win and not push yourself or be failing and turning that into motivation in a higher racing series?

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2000 S2000 Hardtop

nine.five.four.

Get your Tuner-Junction stickers today: http://tuner-junction.com/TJForum/showthread.php?t=4377

dude....development for consumer cars has nothing to do with F1...they only do that as a selling point

do u think sequential transmissions is anyhting like F1 sequential tranny's? yet the company will say : "F1 inspired paddle shift sequential transmission"......

shit even prodrive's biggest seller...their rims......fuck enkei are bigger than them.......prodrive outsource their manufacturing. enkei on the other hand make other ppl's rims for them....and shit gets relabelled. now i dont love enkei....but facing the truth they are bigger than prodrive.

honda being in f1 doesnt make sense either. why? just like the fall of nissan. they stopped producing sports cars (type R line....s2k....nsx)....for the sake of the company. they made more money selling civics that the company to keep alive had to drop their shit. just like nissan and renault taking over company direction. i predict they will drop F1......there's already rumours renault isnt in for the long run.

lower racing series? as in WRC/GT? thats apples and oranges man......its a different sport and different following. as i said.....subaru ricer fanboys love their prodrive shit and they are lapping that shit up like good cheesecake. its not a lower racing series.....its a different motor culture altogether.

if its for passion sure.........then just like modding our cars its a labour of love and money isnt an issue. can u do that with a corporate company?

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Baller genetics...difficult takes a day....impossible takes a week

The technology as it becomes cheaper to produce does come down. When i become less busy i'll look up examples but racing is just a rolling research lab for some companies.

And as i stated before, Honda learned everything about small engines because of a desire to race in The Isle of Man.

I'm not talking about that but companies also do that. Think more along the line of pnematic valvetrains..

NSX is coming back out. s2000 was NEVER planned to be a long term model.

High performance cars are never big sellers. Not all of the technology that comes from something like racing though can only be applied to higher performance applications.

Ferrari has been doing it forever.

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2000 S2000 Hardtop

nine.five.four.

Get your Tuner-Junction stickers today: http://tuner-junction.com/TJForum/showthread.php?t=4377

actually i'm all for it...
i think there should be a diff paradigm when looking at this matter..

this is a sport where the sky's the limit for these car manufacturers and racing teams to produce the fastest cars on earth on a circuit..(that alone baffles me) when it comes to r&d and making kick ass equipments which we can only dream of having it on our normal daily driving hobbies, it has to cost a bomb and a half..

sadly the people with the most money are ciggy and alcohol companies becoz they themselves have the biggest consumer market in the world.. and what better way to spend all those money which they have made to get even more consumers to their respective brands...

but if u actually look on the bright side, there are technologies which is in formula race cars are being used in some (yes, sadly some) of the road cars today that might get incorp to our normal cars... Those things aren't practical but it's some what of a gadget which people tend to get attracted to.. (just like people who like to have a camera on their phone when they already have a digital camera...)

just my 2 cents

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yeah but ur stating the obvious njn bro......we all know the examples....but its not something F1 is attributed to.
u do realise that engine devlopers arent exactly mechanical engineers. they would have developed it without F1....F1 may be the best short-term technology in the automotive world. but companies cant do that with the reliability expectations of daily vehicles for a consumer market.

believe me guys, its not like we are getting adjustable bias differential at incremental switches of a knob.....its not like we are going to have knob adjustable brake bias.......its all marketing......'oh yeah....thats right...we're in the F1.....oh yeah...we took it from our f1 cars and put it into your car" pffft....suckas.

u look at those cars. honda hardly develops the rest of the damn thing. wut brakes do they run? wut suspension do they run? who makes the monocoque CF shells and cockpits? man it aint honda believe me. just like the rest of them. including prodrive.

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Baller genetics...difficult takes a day....impossible takes a week

yea.. it's basically teamwork.. depending on which team you're in..

the sponsors are the fucked up ones but the technical partners are what makes the cars..

for example, honda, they are just engine partners, they'll develop the engine.. and they'll have lot's of partners who specialises in their own field trying to make the perfect car for that day on that particular circuit.. and that technology will help them develop better consumer products..

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.EG6.B16A.